Thursday, August 27, 2020

McDonalds Corporation Essay

McDonalds Corporation is the world’s number 1 inexpensive food chain, Richard and Maurice McDonald began this business with an eatery in San Bernardino California in 1940. Presently a days McDonalds serves in excess of 56 million clients consistently. There are in excess of 30,000 cafés worked by McDonalds worldwide in which over 80% are worked as an establishment and under 20% are claimed by organization. McDonald’s principle selling items are burgers, cheeseburgers, twofold cheeseburgers, large Mac burgers, quarter lake burgers, scrumptious burgers and mc flurry’s Company profile McDonalds is the words biggest inexpensive food enterprise, serving in excess of 57 million individuals in 119 nations day by day with in excess of 31,000 cafés worldwide in which 6,899 are claimed by organization and 20,499 are worked as establishment and 3,960 are worked by affiliates.Andrew j. McKenna is the executive of McDonalds Corporation since April 2004, Aprill Harrell Perrine leader of obscure cross and blue shield of Florida, Jim Dalton VP of the Dalton office, Ryan Schwartz the treasurer of Zurich insurances,inc. charge van zante the secretary of McDonalds.â€Å"The company incomes originate from the lease, sovereignties and expenses paid by establishments, McDonalds incomes developed 27% more than 3 years finishing in 2007 22.8 billion and 9% development in working pay to 3.9 billion†. History of Mc. Donalds ‘I m Loving it’ is a slogan known to each fragment of the market, from children and adolescents to the older individuals. McDonalds is a worldwide foodservice industry, which started its tasks in the 1940’s. The idea of McDonalds was presented by Dick and Maurice McDonald, by opening a ‘hamburger stall’ in San Bernardino, California. They presented a thought of selling their food less expensive than contenders by convincing clients to go to a counter to arrange their food. This idea helped in quicker turnaround of the clients. This development demonstrated effective and well known among the clients. They concentrated on burger cooking as a creation line. The staff of McDonalds were focused on each undertaking in turn. At the point when Mr. Beam Kroc ran over a McDonalds burger, he had never observed such huge numbers of individuals served so rapidly. He was very intrigued by the speed of administration that they utilized in providing food their clients. Kroc recommended that open more outlets of their slow down, however they rejected as they were very occupied with their own store and were not in a situation to open some other store. Kroc elected to run another outlet himself, by paying them eminences for utilizing their idea of business. The McDonald siblings concurred and another McDonalds retail outlet was opened, which was a franchisee. Kroc was an individual with forceful and hazard taking disposition. He understood that little things were regularly esteemed more by clients than some of different things. He presented an idea of Cleanliness in his store. He named neatness an image of cleanliness as well as indicated its clients that the business thought about subtleties. He began developing his business and began offering establishments to others. With the assistance of Ted Turner, Kroc visioned that the key achievement of McDonald’s extension was to offer establishments. The significant local development of McDonald’s in USA started in 1960’s, as there was an interest of modest takeaway food. Through the establishment idea, McDonald’s made an advance toward overall achievement. Today the Company works in excess of 117 nations around the world, serving in excess of 50 million clients for each day. The company’s retail outlets are either possessed by the organization or by franchisees. The organization centers around conveying high caliber and incentive to its clients through its administrations, item range and consistent quality check of its items The Success Factors How did the chain develop from a solitary eatery into the huge partnership it is today? There are three qualities that stand apart about the accomplishment of McDonald’s: consistency, advancement and versatility. Consistency It doesn’t matter if you’re visiting a McDonald’s in South Africa or Zimbabwe, you’re going to have a comparable encounter any place you are. This features Ray Kroc’s vision for McDonald’s from the earliest starting point. â€Å"Quality, Service, Cleanliness and Value† was Kroc’s maxim. His confidence in this witticism was so solid he went on to establish a preparation school. Consistency, obviously, is the key factor in any establishment Customers realize what's in store and can breathe easy in light of that information when settling on a choice on where to eat. McDonald’s achievement originated from clients desires for delivering food at a fast pace. Development You can change your item without causing interruptions, and possibly better serve your clients. Advancement originates from responsiveness to clients needs or needs. For instance, in 1975 a gathering of potential McDonald’s clients had an issue: around then, troopers in a specific spots weren’t permitted to escape their vehicles while wearing their outfits. In the wake of learning this issue, McDonald’s thought of an answer: include a drive-through. Strength Huge numbers of the difficulties McDonald’s has looked throughout the years are identified with wellbeing concerns, especially identified with youngsters. In light of these worries, McDonald’s framed the Global Advisory Council (GAC) in 2004. The GAC is a universal group of autonomous specialists gathered by McDonald’s to give us proficient direction in the zones of sustenance and children’s prosperity. Regardless of these discussions, McDonald’s positioned in the main 10 generally speaking, and number one in food administrations, in’s review of the World’s Most Admired Companies for 2011. Crucial Values McDonald’s brand strategic to be the clients most loved spot, approach to eat and drink. Their overall activities are adjusted around a worldwide system called the Plan to Win, that fixates on a stunning client experience †People, Products, Place, Price and Promotion. They are focused on ceaselessly improving their activities and upgrading their clients experience. McDonald’s Values †¢They place the client involvement with the center of all that they do. †¢They are focused on their kin. †¢They put stock in the McDonald’s System. †¢They work their business morally. †¢They offer back to their networks. †¢They develop their business gainfully. †¢They endeavor ceaselessly to improve. Manageability From the beginning, they’ve been focused on making the best choice. Their supportability endeavors guarantee that their strategic approaches and strategies proceed with their rich legacy of having a beneficial outcome on society. McDonald’s impression is noteworthy. So too are the chances and desires. With around 1.8 million representatives working for McDonald’s and more than 5,000 franchisees, a great many submitted providers and the in excess of 69 million clients who visit us each and every day in 119 nations, we can utilize our scale, degree and ability to have a beneficial outcome on the planet. Together for good.

Saturday, August 22, 2020

Internship Reflection Essay -- Reflection Paper

It has been some time since I began at the entry level position and I am extremely happy I chosen to work here. I think the involvement with this territory is a decent see of my profession and future. I am learning some significant abilities and discovering a few things about myself and the intense skin I will require so as to remain in the zone of adolescent help. One of my obligations included checking the messages from the prior days on the workplace telephone. I found that a portion of the potential tutors sounded more established. This made me wonder about the age furthest reaches of the coaches. I realized they must be at any rate 18, yet was there an age top? Could a 30-year-old join the group and be the guide to a 12-year-old? I however about the various ways that these connections could show. In the event that the guide was more seasoned, would they be able to potential become a parental figure to the kid? I generally thought of the coaches as youthful grown-ups, around school age. They would be a more seasoned kin to the kid, understanding the age explicit of the youngster, particularly once they were adolescents. I however that along these lines, the youngster would perhaps open up more since they would not take a gander at the individual as a power figure. At the point when I however about a potential 13-year-old being coordinated w ith a 35-year-old, I thought of my adolescent years and figured that at that age, I would not have been so ready to share. All things considered, we permit any willing individual, beyond 18 years old, that passes the checks, to turn into a tutor! More calls during the time drove me to turning down grandparents whose kids were in district detainment facilities. This was tragic. Previously, I addressed individuals who worked with adolescent delinquents and they generally cautioned me that the activity was troublesome. They emotions that could be evoked, even mind... ... expected to make some unique finger impression accomplished for their activity. They needed to go to a really fingerprinting focus. Seeing that I do the portable fingerprinting, I was keen on perceiving how the middle took care of it. They did their electronically. They PC examined whether the print was decipherable at that point stacked it to their record. Along these lines was a lot simpler than our way. It was neater in light of the fact that their was no ink required. Likewise, if a mix-up was made, the cop could simply re-try the print. Then again, I need to put down a white out strip to cover the bygone one and re-ink the finger. After the cop was finished gotten done with two hands, he clicked a catch and sent the prints down to Florida to get checked. The site effectively keeps the candidate educated on the advancement of the print. We, be that as it may, must mail it in trusting it is intelligible and trust that a letter will tell us how it went.

Friday, August 21, 2020

Order of a Research Paper

Order of a Research PaperThere are many different order of a research paper strategies to choose from. Each has its advantages and disadvantages and you should be sure to choose one that best suits your needs, since each one might be useful in a certain situation.The most basic form of order of a research paper is the chronological order. In this, you write down your research into chronological order and then present a coherent thesis that supports it.This form of order of a research paper can be very time consuming and sometimes even confusing. You will need to develop a system that allows you to develop your thesis without giving up your research tasks, and it might be worth your while to find someone else to help you out if you can't seem to get the order of a research paper right.Another form of order of a research paper that has been successful for me, has been the fact that I take short paragraphs and rearrange them so that they can all be linked to one another. For example, if I am talking about my own personal life, I might divide that into different sections and explain why those events were important or the impact they had on my life. By doing this, I can now easily refer back to the parts of my life that have been covered.One other type of order of a research paper I have used, which has worked best for me, is the 'three-act' structure. In this, I start by listing out all the parts of my life and give a brief history of each of those parts. From there, I do the same for my career.Now I need to explain what happened in each of these sections, which hopefully will help me make sense of my paper. At the end of each section, I have an overview and summary of the major aspects of my life.There are times when you will find yourself stuck with your order of a research paper and can't seem to come up with a way to change it. If this happens to you, make sure to consider the other types of order of a research paper and see how they would be better suited to t he type of project you are working on.In conclusion, there are several different order of a research paper to choose from. Choose one that works best for you!

Monday, May 25, 2020

Winter Olympics vs The Summer Olympics - 1169 Words

Bronze, Silver, and Gold. Every two years the Olympic games come around. For three weeks we watch as the nation’s finest compete against other nations for the chance to have a medal draped around their necks. There are two types of Olympics: the summer and winter games, but only one could be the better of the two. As a viewer of the events, the answer to that question is easy; the better of the two is the winter games because of the time of year, the athletic events, and the moments to remember. In order to evaluate the Summer and Winter Olympics, I considered several criteria. The first criterion I used was time of year. The weather and temperature play a big part in every aspect of all Olympic games. Another criterion I considered was the athletic events. The Olympic games are not worth watching if there is no thrill in watching it. The last criterion I used in my evaluation was memorable moments. Why would anyone want to watch the Olympic games if there is nothing that coul d change history. The Winter Olympics obviously occur in the winter, which is the better season for competition. I love the winter; the beauty of the snow on the ground, and the ice crystals that form on everything outside. Along with winter’s beauty, it is extremely cold, which makes it the perfect time of the year to stay inside. Also, since it is cold outside watching the Olympics is the perfect excuse to not scoop snow and instead, curl up with a blanket, and turn on the TV to watch the daysShow MoreRelated1980 Usa Hockey691 Words   |  3 PagesThe team was compromised of all amateur players. Since then rules have changed and now the use of professional athletes is allowed in Olympic competition. It is my belief that the use of professional athletes in Olympic competition ruins the pride and glory of the games. Prior to 1952 only amateur athletes were allowed in the Olympic Games, both winter and summer. 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There music is known for the Reggaeton, hip hop and pop. Their musical classification is different to each other. Even though they do share the same genre, they haveRead MoreSports17369 Words   |  70 Pagesâ€Å"Sport history firsts,† and the essays in Exercise 2.4 have suggested inclusions for answers. If you are interested in doing survey scholarship, there are two examples here: Exercise 4.5 offers directions on how to get information on audiences for the Olympic Games, along with a sample and coding forms, and Exercise 5.8 gives you a good background for interviewing sportscasters. In the hope that you use soft drinks, as suggested, you should enjoy Exercise 5.6, â€Å"The Brent Musburger Drinking Game†Ã¢â‚¬â€ another

Friday, May 15, 2020

Services oriented architecture - Free Essay Example

Sample details Pages: 26 Words: 7866 Downloads: 6 Date added: 2017/06/26 Category Statistics Essay Did you like this example? INTRODUCTION 1.1 Overview A Successive business environment always want to have some innovative business process models designed in a way that can enhance their business and operational performance with maintaining uniqueness from their business competitors. Business process improvements demands for an adaptive information and software architecture with a business process platform (BPP) that brings the required innovation and uniqueness with a guaranteed performance improvement in daily business operations. The demand for a more flexible and agile platform for a business oriented sector is dealt through services oriented architecture (SOA), where the IT solutions and techniques are congregated to meet the constantly shifting needs of industry. SOA starts with services, which are group of components mainly involve in a business process execution. The use of these loosely coupled web- services at an enterprise level, with well defined and platform independent re-useable interfaces has emerged with enterprise services and a higher level of SOA based platform. that has proved to be an industry standard, specifically focusing on business processes. The emergence of web services developments and standards in support of automated business execution has driven a major technological advancement, most notably the service oriented architecture. (SOA approach tech and research issue (2007). Don’t waste time! Our writers will create an original "Services oriented architecture" essay for you Create order SAP as a market giant in providing the business solutions is combining the technology with its deep business processes and industry knowledge and has evolved using enterprise SOA terminology, a step ahead from standard SOA technology. SAP offer the enterprise SOA in terms of using the SOA technology to deliver business solutions with well defined set of enterprise services models and SOA enabled SAP NetWeaver platform. SAP delivers business process platform by offering the SAP NetWeaver platform as a technological basis and its latest release of mySAP ERP applications (SAP ERP6.0) as a functional core of it. (Campbell and Mohun, 2007, pp 97-98) Enterprise SOA as being business driven software architecture needs to be presented with more exploration of its business driven features, covers business aspects of SOA such as its adopted methodologies, strategic and governance aspects etc. Some additional views and research study on SOA in context of its impact on BPP also emphasize to take SOA as a business driven approach only, which considers both sides of it, the technical infrastructure and the business driven approach. ( some research referenceforget find it out plsssss ) SOA as presented in the trade literature, is not in the form of business architecture, nor is it presented from a business perspective. By and large the literature addresses the technical aspects of services-orchestration not the business aspects. This lack of a business view is what distinguishes a SOA from an enterprise SOA (Gulledge T, 2007). The above statement clearly mark the enterprise SOA with an eminent status of business oriented platform and insist the research community to divert more towards its business aspect rather than having the technical perspective of it. Considering the above two statements by (Gartner and Gulledge), the research area of this thesis is to explore the business aspect of an enterprise services oriented architecture (enterprise SOA) in context of enterprise business solutions and applications presented in the form of a business process platform (BPP), SPECIFICALLY the approach and business logic presented by software vendor SAP in this field. In order to make this research more logically accepted towards the business processes transformation on a enterprise SOA oriented business process platform, a technological view on the features and capabilities of enterprise SOA will also be discussed with its current and future role in evolution of SAP NetWeaver as an application, integration, composition and finally as a business process platform. Business process management, Composite applications, building blocks, web services, Model driven approach. Designing SOA architecture is extremely considered with the awareness of business processes and same will form the core of operational and functional platform for the business processes in the future. This research thesis is to empirically analyze the impact of the eSOA on the future of SAP Business processes platform along with the identification of the central requirements that are not yet satisfied by this architecture in an enterprise environment. In addition this thesis introduces/demonstrates the emerging SOA methodologies and methods being used in developing the composite application, as well as the limitations in the business process platform for SAP products and solutions. ********implements dynamic services, composing and binding of services and the functionality of a business process platform with possible applications (supported) are also described.********* First we provide an introduction to Web Services and the place they can play inenterprise systems. The aim is to provide an overall understanding of the technologyrather than a tutorial on its detailed application. A high-level model of our enterprisesystem context is also presented to aid the discussion. Second, we examine the extentto which web services can be used within an enterprise system, and conclude that theycan. This means that a single worldwide standard for services can be used not onlybetween enterprises, but also within them, even within a single address space! All partsof an enterprise system can be provided with the same standard technology, frontinglegacy systems, message buses, new systems, business processes, and workflow Page 14. . An SOA is a component model comprises mainly on web services that interrelates functional units of an application called services. Through well defined interfaces and contracts betwen by using an approach of web services, Enterprise SOA and the wide-ranging opportunities offered by thebusiness process platform fundamentally change the developmentof business processes. They make it possible to model and combinebusiness workfl ows in virtually any way, using enterprise services..This paper outlines the various aspects of SOA adoption from a technical and business viewpoint, discusses theresearch efforts in these areas, highlights the dearth of critical research into the business and organizational factorsinfluencing the adoption of SOA, and discusses potential approaches to study these factors and their impact. Indoing so, this paper sets an agenda for researchers interested in the practical ramifications of the populararchitectural approach to systems development and business proces s transformation. The following section provides a brief background on the concept of service-oriented computing. Section 3 covers adiscussion of the potential challenges beyond technology in the road to an enterprise SOA rollout, summarizing thestate of affairs in current published literature and highlighting the need for empirical investigation of SOA in practice.Section 4 outlines a research agenda for studying the real-world impacts of SOA adoption discussing possible areasof investigation and potential approaches for research. The final section, Section 5, summarizes the analysis andprovides some concluding remarks on future research.SOA is a logical way of designinga software system to provide services to either end-user applications or to otherservices distributed in a network, via published and discoverable interfaces. A wellconstructed,standards-based Service Oriented Architecture can empower a business environmentwith a flexible infrastructure and processing environment. SOA achieves this by provisioning independent, reusable automated business process and systems functions asservices and providing a robust and secure foundation for leveraging these services. Efficienciesin the design, implementation, and operation of SOA-based systems can allow organizationsto adapt far more readily to a changing environment 1.2 Aim and Objective The Aim of the research is to analyze the various aspects of enterprise-SOA adoption in evolving a business process platform from a technical and business viewpoint, highlight the influencing technologies and their future impact on adoption of enterprise SOA enabled platform (SAP NetWeaver) as a reusable building and composing paradigm for business processes. To pursue with the Aim, following are the objectives devised, To provide an overview of Service oriented architecture in context of SAP enterprise-SOA based Business process platform and its impact on future developments within SAPs provided business solutions. To provide a technical exposition, highlighting the usage and interaction of enterprise services on SAP enterprise SOA enabled BPP and its composition environment. To provide a clear explanation of the importance of STANDARDS to enterprise SOA to explore its expected flexibility and uniformity in operating the business applications on an enterprise SOA oriented BPP. To explore the BPP at all levels of its lifecycle in order to have an exact relationship and features it perseveres from enterprise SOA and enterprise services as its core ingredient of services enriched structure. To highlight the real change, an enterprise SOA would be bringing in to specific industries as an individual business application platform and also as commonly available platform for different business natures e.g. ERP, CRM, and SCM etc. 1.3 Approach 1.4 Dissertation Outline Thesis has been divided in four main chapters, covering most of the aspects of the topic. In this introduction chapter 1, the introduction on the topic is given, with highlighting the subject importance and the reason on categorizing the subject area in technical and business perspective. Aims and Objectives of thesis are also described here with a brief overview of the intended findings of this thesis. Chapter 2 presents a literature review, dedicated to provide explanation on the key concepts of enterprise SOA and Business process platform, along with the other relevant and interrelated issues, terminologies and methodologies, affecting the research area directly or indirectly. The purpose of the next chapter 3 is to present the research method applied to reach on an answer to the research question. The subsequent chapter 4 is all about the results and summary of the Qualitative/Qualitative/Empirical data finding of online survey with an analysis of the data collection and personal findings. Chapter 5 summarizes the analysis outcome and present a conclusion, in addition with areas of interest for future research. CHAPTER 2: LITRATURE REVIEW 2.1 Enterprise Service-Oriented Architecture (enterprise SOA) Enterprise Service-oriented Architecture (Enterprise SOA) is a business driven software Architecture based on the capabilities and qualities of enterprise services. Enterprise SOA mainly transforms the IT Architecture such as a business process platform (BPP) for an organization with more compliance to the real-time technical and business requirements by elevating the web services to enterprise level. Walker L (2007). Service Oriented Architecture (SOA) has become the governing architecture for the future versions of SAP business process platform and SAP business applications. Service-oriented architecture is a blueprint for an adaptable, flexible, and open IT architecture for developing services-based, enterprise-scale business solutions. With the SAP NetWeaver technology SAP Research (2009) A forecast on a view on Business 2010 by the Economist back in 2005 concluded 82 percent of the decision makers survey as a companys potential for success depends on its ability to flexibly harness IT for process innovation and integration. The best-placed companies are those that turn requirements and ideas from departments and management into IT-based business processes as fast as possible Business 2010. With the same view of Business 2010 and beyond, SAP has developed the enterprise SOA where the main core of the architecture, the enterprise services can be reused in business processes. New functionalities can easily be activated in the response of a workflow change which helps redesigning the business processes rapidly and efficiently on the base of new business ideas and models. Enterprise-SOA is a flexibly adopted and strategically recognized architecture now by a huge number of existing IT platforms and business processes across the enterprise sector. The architecture demands more research and developments at a further phase for enterprise-SOA adoption heading towards more substantial processes improvement across Business platforms, developed by many major vendors by spending huge resource in order to refine the business processes running on the business platforms. Before exploring the more details on SOAs current and future technological incorporated business platform, the base and core technology paving such a platform will be discussed first, generally known as WEB SERVICES. Enterprise SOAs relationship and its link with its base web services and role in Business process management and BPP is discussed further in next sections in an appropriate manner. 2.1.1 Enterprise SOA A Derivation from Web Services Enterprise Services, working as a core of enterprise-SOA are technically based on web services technology. Working through interfaces channels, these services are transformed with additional features of many business related contents and processes and introduced as enterprise services within an enterprise environment such as SAPs enterprise-SOA. Woods et al (2004) Web services in general are potentially new generation software based technologies, introduced to deal with business enhancements and complexities within the dynamically integrated business environments with in and across the organizations. Web services are comprises of applications that provide different internet based interfaces normally required at an enterprise level and also participate in delivering a service-oriented architecture (SOA. Although web services may not be the only requirement to implement an enterprise-SOA, but they are becoming the most preferred in an enterprise environment because of their technical interoperability features relying on open standardized web technologies as mentioned by Purao and Umapathy (2007). SOA work as a platform and represent a framework that manages web services transformation in to enterprise and application services to make them a useful and effective mechanism for a business activity or process running on a SOA enabled platform, similarly an enterprise-SOA is a SAP terminology, developed to present an SOA environment to fully enriched their business process platform with the technical and business processes features inherited by enterprise web services technology. This inherited web technology architecture interacts and integrate the business functionalities to provide a more flexible and valuable business and technology integrated platform, called as a business process platform. 2.1.2 Web Services Technologies and standards Grham et al (2002) technically describes the web services as an interface which provides a collection of integrated operations, accessible thorough standardized Extensible Mark-up Language (XML) protocol messaging. A Web Service functions using a standard XML notation, called its service description, that provides all of the details necessary during interaction with the service, including message formats, transport protocol, and location. These web services descriptions, performing a specific or a set of tasks are expressed in Web Services description languages WSDL. Web services business-oriented platform has a wide acceptance in todays internet based business environment. Built on standard internet based technologies and standards briefly mentioned below, makes it more favorite towards web services based business processes. Maamar et al (2006). These web services technologies are driven by three research communities a) The standard group of the W3C, the Organization for the Advance ment of Structured Information Standards (OASIS) and the Global Grid Forum (GGF) b) Middleware vendor adoption and c) The open-source community. Cesare et al (2007). Extensible Mark-up Language (XML) is a text based core central component of web Services architecture, used for expressing data. Universal Description, Discovery and Integration (UDDI) is a standard approach function as a business application towards registering web services definitions in to a repository. Simple Object Access Protocol (SOAP) is an XML based transport mechanism protocol that defines the structure of the message used for the communication in between web services. It also defines the message processing method, encoding of exchanged data in between services and how to represent remote procedures and responses. Web Services description languages (WSDL) defines the input and output parameters in the form of user interfaces for web service. Paar (2003). ebXML is used to exchange the business profile information between the web service provider and the web services requester. Enterprise SOA and Business Process Platform (A Meeting of Disciplines) 2.2 Business Process Platform 2.2.1 What is a Business Process Platform? Adopting Enterprise SOA for a company require an appropriate platform to accommodate the new architecture and its services enabled solutions. A Business Process Platform performs as a prerequisite for the deployment and integration of enterprise services, centrally located with the enterprise services Repository (ESR) containing enterprise services definitions, unified with business and information technology and business intelligence features provide more operational excellence for the business processes dependant and running on this technology platform. The reason behind to build a business process platform was to provide an appropriate technology platform equipped with applications to deliver the business processes in a flexible way from the customer point of view and to adjust and customize the business processes in to something appropriate with its clients business needs. A Business Process Platform (BPP) formally known as NetWeaver in SAPs domain brings more business consistenc y and innovation through the Enterprise SOA. ****BPP Changes Infrastructure and the Business Application Vendor Landscape (LOOK FOR this research/journal mentioned in gartner.pdf 2.2.2 SAP approach to deliver the Business Process Platform. SAPs approach on delivering the Business Process platform is entirely influenced by SAP ERP software, which was mainly built by using an approach of a combination of SAP own technology, the ABAP programming language, enabled integrated business processes within companies and implemented standard software with an easy to install attribute to customer sites. SAP has built its Business process platform on top of the Service oriented Architecture (SOA) design. Using the already existing SOA terminology SAP has extended the technology to enterprise SOA, adding all the business processes development and management knowledge they had previously as being serving the business community for last many years. SAPs business process platform has been enhanced with many built in features that makes it a pre-defined, pre-delivered and pre-developed with web services, business processes features, components and contents that allow a user to compose and deliver new application by using its built in set of services. The current business process platform has SAP NetWeaver as a technological ground and SAP ERP 2005 with all the business functionalities and other SAP business applications act as a functional core of the platform. Web services enablement with all the definitions of enterprise web services and the wide ranging opportunities delivered with business process platform fundamentally change the development of business processes. SAP has described a clear roadmap for enterprise-SOA based business process platform and most of the developments are in place and utilized by the business industry. In the next sections, a summary of the major elements of the enterprise-SOA with a detailed review of the usefulness of current SAP adopted technologies and features to develop its BPP is discussed, which at a later stage can help to predict how SAPs future version of BPP will continue to evolve based upon the current SOA strategy and other industry developments. Model Driven Approach Moving away from coding towards a modelling approach SAP utilized business processes expert community to model its existing Business processes running in its business applications. These models are developed in a semantic way, completely different the way as used by the business applications (ERP, CRM etc) replacing the coding with business process perspective. They make it possible to model and combine the business workflows using the enterprise services. ***************SEE BOOK Requirement Modeling and specification for SOA) 3. Business Process Management Business Process Management initially developed from a business perspective to improve the business processes and got associated with a number of business improvement methodologies such as total quality management (TQM), Six Sigma, and business process re-engineering (BPR). The emergence of enterprise-SOA and web services technology in the context of business process platform revolutionizes the transformation of business processes running on the platform. A successful business functionality of the SOA require a clear focus on the business processes, pre-designed and pre-deployed on a business process platform for composing and delivering new business applications. Enterprise SOA repeatedly joins the services with business processes to awake the features of complete business process management architecture within the business process platform. BPM in other words, refers to the business process platform ability that automates the management of business processes. Business process Management (BPM) is a concept of management discipline has been referred to as the third wave of process management by Howared Smith and Peter Finar Fingar (Smith and Fingar, 2003). The first wave of processes management where the processes were standardized but not automated and the second wave where the processes were automated using Enterprise Resource Planning (ERP) systems are now better improved with third wave of BPM where the business processes are the central focus and building block of automation and business. The entire value chain of the ability to change processes is continuously improved and optimized using the agile BPM and emerged with a category of software system called Business Process Management System (BPMS). The functionality of the BPMS has been a seamless part of the SAP NetWeaver Business platform now. ***********SAP NetWeaver Business Process Management builds on industry-standard technology, including Web services, XML-based messaging, Java, and Java Enterprise Edition****** from SAP research Ad 3.1 Enterprise SOA and BPM Enterprise SOA is said to be an enabler of BPM and at same time Business process Management provides sustainable value on top of the service-enabled platform like Business process transparency, flexibility and transformation (methodology) with SOA as technology enabler. SOA and BPM work hand in hand to deliver value. (SAP PRESS, BPM) GARTNER From an organizational standpoint, SOA as a concept usually resides in the IT units and depending on the process orientation in the companies reaches out to business process management Enterprise SOA enhance a business process platform with the business strategy of service composition and with ability to crate and modify the business processes where an enterprise make sure that the right processes and building blocks are being created to respond to the competitive pressure of a frequent business change. The SOA is intended to perform as a reusable building and composing paradigm in which we can build new processes by using the existing processes. SAPs current enterprise SOA provide applications fully derived by web services features and exposing the complete business functionality for every business process and act as a toolbox of pre-built contents, mapping and routing rules for both SAP and Non-SAP applications. (source: Enterprise SOA , designing business for IT innovation) 3.2 SAPs BPM Strategy SAP as being the world leading process automation technology supplier in the form of SAP Business Suite like ERP and CRM, with over half of the worlds business transaction involving 12 Million users in 120 countries. Currently SAP has put a lot of work in to defining the BPM capabilities within its SAP NetWeaver platform and SAP Business Suite. Majority of the SAP Business applications already automate the core process but BPM as a new arena in SAP is mainly diverted on business-IT alignment, linking strategy to execution and governance to business integration. SAP differentiates the business processes in to further sub-processes, which help to accommodate different business scenario in a seamless unified platform. Application Core Processes: These packaged processes jare designed as an integral part of a business process platform, represent the core business practices, delivered by SAP business applications such as SAP ERP, CRM etc. Their function is to provide added business value and the customization nature of these core processes has a sustainable process improvement impact on BPM. Composite Business Process: Enables the business process composition on the edge of application core processes, adopting characteristics from an executable business process model, which enables a quick responding nature in case of a critical business change request. These processes are delivered through the building block of BPM capability discussed in details below. Technical Integration Process such as system to system (S2S) and system to human (S2H) are implemented to define the management of complex integration scenarios created during A2A and B2B interactions. The nature of integration processes is to enable message flow automation. SAPs diversion to BPM approach is recognized by offering a set of mutually reinforcing BPM building blocks in respond to the frequent business changes. (SAP BPM White Paper) 3.2.1 SAP Business Process Platform and Building Blocks. A good platform must hold the underlying capabilities and feature of quickly construct the business processes from constant and precise building blocks. These building blocks need to be sufficiently interoperable and independent that can be quickly and easily combined and re combined in to different business services and business processes. SAP facilitates this innovation and enables business transformation by providing business services as the building blocks of business processes. Building block organisation in SAP building block architecture ensures the following, (Source: book Applied SOA) All SAP existing applications are web service enabled, having all the definitions stored in the ESR to provide comprehensive SOA governance and management around the platform. A Composition Environment that contains the building blocks for composition and adaptation of new services, events and applications. modeling of business processes with SAP NetWeaver developer studio, connecting the web services and generate the user interfaces. SAP NetWeaver Composition Environment (CE) 7.1 enables the composite environment feature for enterprise SOA. Process Integration comprises of Provisioning and SOA Middleware provides Enterprise Application Integration (EAI) and Enterprise Services Bus (ESB) that has a technical connectivity capability and B2B integration through SAP NetWeaver Process Integration (PI) 7.1 with external business partners with a possibility to do the intelligent routing and management of web Services as well. (Source ESOA intro 4m technology point of view 2008) BPM in the NetWeaver Platform Page 8 on SAP BPM white paper 19 Composite applications 3.3 Enterprise SOA and Environment SAP as a Composite Environment SAPs Application Composition Environment (SAP NetWeaver CE) is a key milestone, emerged as a dedicated platform to create more advanced SOA based composite applications. Composite Application within the enterprise SOA are built with the services in an SOA landscape comprising of both SAPs enterprise services and other web services. These applications allow the implementation of the business processes on top of the other available services either with their existing business logic or with completely new business logic for adapting the previously defined services to the new application oriented requirements. (Source: Gulledge T (2007) or Enterprise SOA development hand book (SAP2008) A best-ofbreed composition environment must offer, a effective and flexible reuse of existing applications and services, a Productive development environment and a business process orientation to align IT operations with business activities (SAP accelerate your roi in service oriented architecture (2009) A merger of the existing applications with new applications on SAP business process platform enabled by SOA reduces the integration challenges normally experienced in a general application environment, that enhance the business processes automation. These composite applications specially deliver the process definitions by using one or several application modules of the existing application, and the resulted processes definitions or new applications support a new business process which has not been supported by the existing application. SAP NetWeaver development and modeling tools speed up this process. IT operations with business activities [ Business flexibility and innovation are enhanced as companies establish a business process platform (BPP) specific to their needs to enable process creation, deployment and monitoring. A business service repository is an essential ingredient in a BPP. The emerging generation of business applications and enabling software architecture marks a shift in the boundary between application functionality and supporting infrastructure (Gartner 2009 from gartner.pdf ) 3.4 SOA Services Repository In a typical SOA environment, a repository is a significant mechanism to manage the services and reuse of services for certain business processes running with in that environment. woods and mattern (2006) mentioned that SOA repository is a central storage place where an organization store the services information that enable the reuse of services elements . SOA repository designs the services that reuse the data types and services interfaces. A modeling process even can look up in the repository for reuse or adaption of any services element. Hence, presence of all services components and objects at a common place avoid the re-invention mechanism and maximize the reuse of services components. 3.4.1 Enterprise Services Repository Enterprise Services Repository (ESR) is a well step beyond the SOA Services repository embedded on SAPs business process platform. ESR is a SAPs first enterprise services storage that exposes the business functionalities of a BPP in an SOA manner using web services capabilities. In addition to a typical SOA repository an ESR encompasses some newly designed semantic definition models, centrally stored in the (ESR). In SAP environment an ESR serve as a common repository for SAP customers and partners and contain all the necessary business processes, components of each business processes and the enterprise web services required by any SAP or non-SAP domain. These business components and web services can be reused as enterprise web services just by recalling the services definitions during the application building process with in the development environment where applications are built more rapidly with a lot of more business functionality. (ESR Reference SAAAAAAAAAAP one) SOA METHODOLOGIES (Methodology for Accelerated transformation to SOA) Enterprise Services orientation in business processes has also introduced a lot of challenges along with the opportunities. The increased trend in the deployment of Service-Oriented Architecture towards business processes transformations required a need for a matured methodology at every phase of the ESOA involvement either in a business or technological phase. SAP is currently emerging with the SAP methodology The Methodology for Accelerated Transformation to Service-Oriented Architecture (SOA) built with the characteristics to meet the challenges and activities required by SAP business process platform in order to transform the IT system landscapes with the service oriented architectures. The Methodology for Accelerated Transformation carries the features to act as a SOA adoption roadmap in the context of SAP business applications and technology components. The aim of this section is to present a state of the art analysis of SAPs existing SOA Methodology by analysing its activities , usage and differentiation between its approaches at different built in phases like the Methodology development, adoption and implementations phases during the business transformation on SAP business process platform. The methodology for accelerated transformation to service-oriented architecture (SOA)describes the typical activities required to: transform to an SOA-based system landscape using the SAP Business Process Platform as a key building block. use the SAP Business Process Platform and build service-based solutions on top of it. The methodology focuses on the SOA-by-evolution concept and related SAP products, services, and concepts. The target audience is people who drive, plan or execute a companys evolution toward a service-oriented architecture. The methodology can also be considered as an SOA adoption roadmap in the context of SAP products (business applications and technology components, which form together a business process platform). It is important to note that SOA-based system landscape does not mean that each and every business process of a company runs as a service-based solution (for example, as composite application). Instead, it means that there is a platform in place which: incorporates SOA principles offers companies the option to address certain requirements through individual service-based solutions. HOW TO USE THE METHODOLOGY The methodology distinguishes between SOA adoption initiatives at enterprise level and business solution implementations at project level. The enterprise level initiatives are mainly related to long term IT strategy planning and infrastructure setup activities. The solution implementation part is structured along the plan, build, and run cycle. The Plan phase describes a general business process management methodology and is actually not only relevant in the context of a SOA transformation. Instead it can be used for planning solutions in general and independent from the later technical implementation option. The Build phase is SOA-focused and describes a methodology for implementing user centric composite applications on top of a business process platform. These methodology sections are not necessarily processed in a strict sequence. Companies can parallelize activities, set different emphases or even choose different entry points (different adoption patterns). For instance, some companies may have the required platform basis or infrastructure already in place and may start directly with the implementation of service-based solutions (for example, based on SAPs Enterprise Service Bundles). Other companies may not see a need to invest heavily in a long-term enterprise architecture planning, because this issue is already settled for them, and start directly with the modernization of their system landscape (for example, ERP upgrade). METHODOLOGY ASSUMPTION The methodology is based on the assumption that companies want and need to establish an SOA at an affordable cost. This is recognized by two aspects of the methodology: the service provisioning side, and the service consumption side. On the service provisioning side, SAP ships a business process platform which includes a huge amount of ready-to-run enterprise services. This means that companies do not necessarily need to build their own custom enterprise services. They can leverage the services of the business process platform (and the included SAP Business Suite) and immediately start building innovative solutions on top of it. On the service consumption side, the methodology supports a gradual (evolutionary) approach towards service-based solutions. This means that best-practice processes (for example, core processes which require a certain semantic consistency that is certified by a vendor and compliant with regulations) can stay within packaged business applications like the SAP Business Suite and run as platform processes. At the same time, companies can build innovative processes and solutions as service-based solutions (for example, as composite applications). Typically, it makes sense to focus on areas where the advantages of service-based architectures and highly standardized interfaces can be leveraged to the largest extent: These are processes that span across functions, applications, and enterprise boundaries. Another driving force for service-based solutions can be the need for custom-tailored user interface 3.6.1 SOA Strategies/Lifecycle Developing SOA based platform always needs to go through certain processing phases, known as SOA lifecycle [Ziff Davis. Strategies for SOA Success, Ziff Davis Media Custom Publishing December 2005] 3.6.2 SOA Governance SOA Governance Cycle Another important feature a BPP has its built in Governance cycle that creates the collaboration with external partners and industry specific business processes that help SAP to transform its services required on business process platform as appropriate as the industry demand. The governance cycle also help SAP in making these services definition fully compatible with the Service oriented architecture. These web services defined by SAP are built on open standards which enable a BPP not only to deliver the business process contents but also present it as a platform to plan new applications and flexible business processes along with the composing, delivering, running and monitoring the new business applications developed by SAP and other external business communities, therefore the platform not only serves as a tool to build new applications but also serves as an application server to run applications on it.But what does the concept of governance infer when talking about SOA? Well,expl anations aiming at describing the features of SOA governance are many. Mehling(2008) states that SOA governance refers to activities and procedures related toexercising control over services in an SOA environment. It features everything acompany uses to ensure SOA is done in accordance with best practices, architecturalprinciples, government regulations and pertinent laws. Likewise, Woods Mattern(2006) assert that SOA governance and policies provide a management structure,processes, and policies to oversee operations and management of services. In addition,Carter (2007) states that the task of SOA governance is to assist in establishing a processfor shared services, facilitating communications, as well as enforcing standards,platforms, and policies. (Thesis : Success factors of SOA page: 33) [SOA and WbServices Thesis refer 22) Governance Implementing a solution requires the definition of enterprise policies and establishment of strong auditing and conformance mechanisms to ensure that enterprise policies are being adhered to. Governance enforces compliance with the architecture and common semantics, and it facilitates managing the enterprise-wide development and evolution of services [22]. Governance consists of a set of policies that services and applications must conform to, a set of practices for implementing those policies, and a set of processes for ensuring that the policies are implemented correctly. An organizational structure should be in place to define and implement governance. Governance of SOA should achieve the following: Include policies regulating service definition and enhancement, including ownership, roles, criteria, review guidelines e.t.c. Specify identification of roles, responsibilities, and owners. Enforce policies that are integrated directly into the service repository where appropriate. Include guidelines, templates, checklist, and examples that make it easy to conform to governance requirements. Involve a review of service interface definitions for new services enhancements to existing services. It ensures that the service definition conforms to standards and aligns with the business and info0rmation models. This is typically done by a service review board or the unit responsible for the service. Include an architectural review of applications and services to ensure that they conform to the SOA and enterprise architecture, typically done by the architecture review board. Governance might also support processes that allow different organizations to make changes to shared services. It should not be seen primarily as a review activity but must follow a carrot-and stick approach with an emphasis on enabling developers to build conforming applications and automating governance activities and policies [22]. The failure to manage the evolving SOA can result in financial loss in costly service redesigns, maintenance, and project delays. More damaging are the potential loss of revenue and the business liabilities.] 3. Enterprise SOA and BPP Adopting Enterprise SOA for a company require an appropriate platform to accommodate the new architecture and its services. A Business Process Platform is the prerequisite for the deployment of enterprise SOA. BPP provides an extensible repository of enterprise services definitions and a technology platform to integrate and deploy enterprise services to enhance the business processes within an enterprise SOA. The Enterprise SOA Business Case approaches As said by Gartner Research Lab that SOA is an application terminology contains the data and business logic of an application in the form of modules or services, this business logic is encapsulated in modular business components that identify a Business driven approach of the SOA. Another joint research study done by Institute of Information management at University of St Gallen in cooperation with SAP has shown the following two different SOA business case approaches from the customer viewpoint. Situation as of Today Observation: in the market: many SOA Projects start without a Business Case Focus mostly on learning the new technology / addressing specific but isolated pain point BUT: Need for proving value increases rapidly along further SOA adoption Assumption: There is a difference regarding methodology, structure and tools for SOA business cases compared to traditional business cases for IT projects One of the two SOA approaches is business driven approach IT Centric Approach: This IT-centric approach mainly focuses the SOA IT Infrastructure related business case and the IT organization itself. This approach value the IT related improvements brought in through adopting the SOA within an organization such as one of the most relevant key driver identified in this aspect is the reuse of services which focus on more improved IT efficiency through reducing software development cost and time involved. This services orientation feature of SOA IT-Centric approach significantly improves the reusability of software functionality. . In mature organizations, we found an average reuse rate of four, which leads to considerable IT consolidation and cost-saving potential. However, strict governance is absolutely vital. says Prof. Dr. Robert Winter, Institute of Information Management, University of St. Gallen. Business Driven Approach: The business driven approach of SOA is an enhancement of the first SOA IT-Centric approach and mainly identified as the business process platform business case, where the IT-Centric approach participate as a component in a more comprehensive way, making the business driven approach more valuable and effective on IT and business side. SOA is not an IT-Lead initiative driven by technology, it is a business driven architectural approach that helps IT organizations work with their business counterparts to realize a flexible BPP. Therefore, the business case is not only a SOA infrastructure but a BPP business case comprises of business process benefits strategic business benefits, and IT benefits [ See from where has taken and where to put seems important if you closely align your IT with the business and design services along process needs. SAPs concept of built-in business semantics in enterprise services is exactly the way to guarantee this. ] Burda Digital Systems GmbH, for example, approaches SOA from an enterprise standpoint, as an open architecture for adaptive business solutions. SOA is a powerful concept that allows us to increase our productivity dramatically, says Gerhard Thomas, CEO of Burda Digital Systems. We achieve 10% to 20% savings in operations cost and 20% to 30% shorter project durations across our IT landscape. Sometimes its even more. However, the major benefit of SOA unfolds on the business-process side. We achieve increased process efficiency of between 10% and 30% and also benefit from improved process quality due to consistent data and role-specific process design. According to Gartner, SOA is an application topology in which the business logic of the application is organized in modules (services) with clear identity, purpose and programmatic access interfaces. Services behave as black boxes: Their internal design is independent of the nature and purpose of the requestor. In SOA, data and business logic are encapsulated in modular business components with documented interfaces. This clarifies design and facilitates incremental development and future extensions. An SOA application can also be integrated with heterogeneous, external legacy and purchased applications more easily than a monolithic, non-SOA application can. (Gartner IT Glossary) As service-oriented architecture (SOA) undergoes mass adoption and establishes itself as a de facto technology standard for implementing software architectures for increased flexibility, efficiency, and insight, organizations are looking for more economic justification for their SOA projects. This study focuses on the quantifiable SOA business-value proof points that organizations are using to convey the benefits of an SOA strategy to decision makers. To enable best-practices sharing, SAP cooperated in this research with the University of St. Gallen, Institute of Information Management (IWI-HSG), interacting with SAP and non-SAP customers in industries such as financial services, telecommunications, media, and the public sector. Key findings from the study show that customers approach making the business case for SOA in two different ways. ] Chapter 4: Methodology LITERATURE REVIEW Research Papers written on enterprise SOA, Business process platform and Web services Documentation. RESEARCH ANALYSIS AND ECOSYSTEM PLATFORM: SAP WEB based research forums and communities in addition SAP provided documentation on enterprise SOA and Business Process Platform. COMPARATIVE STUDY AND ANALYSIS OF DATA COLLECTION: Distinct developments of major market vendors like Microsoft, Oracle and PeopleSoft is also considered to derive a comparative analysis and recommendation for SAP platform on better improving the business processes. ONLINE SURVEY: An online Survey to have an analysis and feedback on the research questions raised in thesis writing on a leading survey site is done, METHOD Conclusion Comparison with other platforms [ I2 Agile Business Process Platform Document: i2 Agile BPP Document i2 BPP A Platform for the Future or ] IBM WEbShpere Business integration primer (eBood) INTRODUCTOIN The Aim of this research is to analyze and explore the enterprise Services Oriented architecture (eSOA) and highlight eSOAs impact on the business process platform with both business and technology aspect with in SAP boundaries, eSOA features and provided methodologies for further development of business processes and platform (SAP NetWeaver) would be mainly focused. Main areas to be addressed ***[(Enterprise Services Architecture)] based strategy To provide a clear explanation of the importance of STANDARDS to enterprise SOA to explore its expected flexibility and uniformity in operating the business applications on an enterprise SOA oriented BPP. To explore the BPP at all levels of its lifecycle in order to have an exact relationship and features it perseveres from enterprise SOA and enterprise services as its core ingredient of services enriched structure. To analyse different phases of SAP methodology for accelerated transformation to SOA and its impact on SOA business transformation processes. To highlight the real change, an enterprise SOA would be bringing in to specific industries as an individual business application platform and also as commonly available platform for different business natures e.g. ERP, CRM, and SCM etc. SAP Business Process Platform (NatWeaver) Overview Document: Transform Your Organization with Enterprise Service oriented Architecture SAP Solutions WEB SERVICES and SOA Enterprise Services Architecture (ESA) ESA is far more than SAPs approach to SOA and Web Services it is far more than the technologies inside SAP NetWeaver. It is far more than xApps and Web Interfaces. And, it is about far more than simply implementing mySAP ERP or other Business Suite Applications. (Cambell et al (2007) Chapter 5: Conclusion, Future Research and Recommendations The Future of BPM Modeling (Page 220-221 Mastering Book) Identified Challenge for Future MDE Research (Journal: Towards Utilising Model-Driven Engineering of composite applications for performance Analysis. Enterprise SOA and end to end Business Process Execution (Journal Page 273) ***SOA Architecture solution from SAP AG SOA Architecture Solution from Oracle (Oracle Fusion) SAP BPM Galaxy Choclate SAP Paper 2009 Future Management Business Process Management (Slide 25) Next Generating (BPM Slide 12) Business Processes excellence Springer 2009 (e-book) Chapter 5: No two companies will have same SOA impact on their adapted BPP. Some companies are just initially motivated to look at a platform by their plans to upgrade to mySAP ERP or any other Business Suite Application that introduce SAP NetWeaver in their infrastructure. Other have a stronger interest in how SOA can improve the efficiency and effectiveness within IT And there are those who find that adopting a business process platform offers the best opportunity to solve a high ROI business Problem. No matter what they get started, the organization will have a unique impact an SOA platform brings in to the organization. (Mastering BOOK s 265 No reference required just for info) The Future impact on BPPs Business Systems Integration The future impact on BPPs Architecture Design The Future Impact on ERP Application (Implementation and development) ( Methodology discussion ) A point taken from Mastering Book (page 262) ( SOA, Business process Management, Model driven architecture and user centric computing are major themes that are converging. All of them have a big impact on a Business Process Platform Conclusion: The goal is to extend that effort by building a larger vision between business and IT though a shared understanding of new ESA-Enabled capabilities in SAP business applications and NetWeaver platform. Part of your ESA adoption program will include digitally modeling these key processes and identifying the underlying services needed to support them. You can then work with SAP and its ecosystem partners to determine the nes you can acquire, and those that you need to create or exend to enable differentiation (Mastering BOOK s 284 No reference required just for info) REFERENCES: Cambell. S, Mohun. V. (2007). Mastering Enterprise SOA with SAP NetWeaver and mySAP ERP, Wiley Publishing, Inc p. xxii. Cesare, D.S. Bell, D. Iacovelli, N. Lycett, M. Merico, A. (2007).A Framework for Deriving Semantic Web Services Dept. of Information Systems and Computing, BURA, Brunel University. Maamar. Z, Benslimane. D, Narendra. C (2006), what can context does for web services? ACM communication vol. 49, no. 12 Paar, A. (2003). Semantic software engineering tools In Companion of the 18th annual ACM SIGPLAN conference on Object-oriented programming, systems, languages, and applications (pp. 90-91). Anaheim, CA, USA ACM Press Dan Woods, Jeffrey Word, 2004 SAP NetWeaver for Dummies Wiley Publishing, USA, Indianapolis (Indiana), ISBN-13: 978-0-7645-6883-3 K. Umapathy and S. Purao, A theoretical investigation of the emerging standards for web services, Information Systems Frontier, vol. 9, no. 1, pp. 119-134, 2007.

Wednesday, May 6, 2020

The Community Service Organisations Cover Services For A...

Community service organisations cover services for a wide range of clients from homeless youth or adults, aged care and disability, unemployed people and more. Whichever type of client, legislative requirements will impact the ways employees and organisations interact with its clients. Employees will need to know legal requirements relevant to the type of service provided. All workplaces are required to follow regulations and legislations: Occupational health and safety – This protects the health, safety and welfare of all people at the workplace. OHS laws in Australia are guided by Common and Criminal laws. Ohs law require employers and employees to be responsible for their own health and safety as well as the health and safety of clients too whom staff provide services. All staff must follow instructions and training, such as manual handling and treatment of hazardous substances. They must use the supplied personal protective equipment and report hazards, incidents and injuries that occur, immediately. Privacy and confidentiality: This law affects how personal information is collected, used and shared with others. It dictates how information must be treated while being held and how it is destroyed. Only information that is relevant to a client’s treatment or care can be obtained. The act does not allow an organisation to sell or pass on information without written permission from the client. There is however a few circumstance where disclosing information toShow MoreRelatedHsbc Swot Analysis4574 Words   |  19 PagesSaudi British Bank North America: †¢ HSBC Bank Canada †¢ HSBC Bank USA Inc †¢ HSBC Finance Corporation *Wide Business Range. Principal Business Groups and Divisions: †¢ Commercial Banking †¢ Global Banking and Markets (Investment Banking) †¢ Personal Financial Services (Retail Banking and Consumer Finance) †¢ Global Private Banking Commercial Banking: HSBC provides financial services to small, medium-sized and middle-market enterprises. The group has more than 3 million of such customers,Read MoreClient Presentation And Service Delivery10192 Words   |  41 Pages Confirm client developmental status CHCDEV001A Reference Guide V5 â€Æ' Contents Introduction 4 The Changing Life 6 Stages of Human Development 7 Physical Development†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....8 Psychological Development Social Development Cognitive Development Affective Development Theories that Inform Community Services Practice 10 Attachment Theory Trauma Trauma Theory Identify Relevant Support for Clients 12 Outcomes Measurement Tools 15 ABAS-II – Adaptive Behaviour Assessment SystemRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesexamples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the reader to extend this linking of theory and practice further by analysing the strategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the book which remainRead MoreMarketing Discussion15807 Words   |  64 Pagesneeds and wants. Critics, however, maintain that marketing does much more than that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do n ot need. Take a position: Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers. MY OPINION:Pro: With the vast amount of information available to marketers today and the emphasisRead MoreModern History.Hsc.2012 Essay25799 Words   |  104 PagesGermany complied. - Wilson unsuccessfully tried to mediate a settlement. He repeatedly warned the U.S. would not tolerate unrestricted submarine warfare, in violation of international law and U.S. ideas of human rights. Wilson was under pressure from former president Theodore Roosevelt, who denounced German acts as piracy. - In January 1917, Germany resumed unrestricted submarine warfare. The German Foreign minister, in the Zimmermann Telegram, told Mexico that U.S. entry was likely once unrestricted

Tuesday, May 5, 2020

Martell Home BuildersSocial Media On Business Communication

Question: Discuss about theMartell Home Buildersfor Social Media On Business Communication. Answer: Introduction Social media is a strategy tool used in the communication and marketing for business. In the 21st century, social media has changed the way of communication among people as well as businesses (EVANS 2010). It creates new approaches for companies in selling their brand and improving the intimate performances. For example, when Martell Home Builders, a company based in Canada, adopted the social media tools, it realized various changes in its business activities. Social media platforms include Facebook, Instagram, Twitter, LinkedIn, Google+, Pinterest and Tumblr (SHELDON 2017). Social media when used well leads to positive results and can as well cause adverse effects if misused. Every business should implement the use of social media platforms in its communication due to the various benefits it reaps for the organization. Martell Home Builders is a home builder company in Moncton, Canada. It is one of the companies which have adopted the online business through social media and has realized massive benefits from it. In the past, this organization was known to use realtors to get customers to buy their custom homes. However, today, this company has adopted the social media strategy thus it has realized massive profits as well as massive savings (FERRARA, 2013). Social media creates opportunities for the business in every post made. These are opportunities for social media users to convert to brand customers. By building a followers page in social media platforms, a business tends to get new clients who create a chance for the increase in the market for its products or services (GRAY, 2013). Opportunity is one of the most important actions born from social media. There is always a significant increase in conversion of customers in social media significantly. Communication in businesses has gone through various changes today. Technology has made the business communication to take a different direction from the past. In the past 20 years, business was done through face to face, but today, that has been replaced by virtual communication (BISEN, 2009). Many companies are adopting the use of phone calls, emails, and social media tools in their communication. So many virtual relationships in business are formed, and globally, this has been enacted. This new technology has increased more efficiency business performance. Verbal communication in business has decreased primarily due to the evolving and changing technology and social media platforms. Most companies are taking on to Twitter, Facebook and emailing in communicating to their customers and creating a brand loyalty for their products (GUFFEY, 2010). Thus marketing has become more advanced with the introduction of technology. Emailing is regarded more professional in business, and it is u sed in creating the Twitter and Facebook accounts. With emailing, information reaches a large number of clients in a very short while. These are the various ways in which Communication has changed for the last 20 years; the first substantial shift in communication is social media. Within the past 20 years, there has been an emergence of Facebook, Twitter, Pinterest and Instagram among many other social media platforms. These platforms have become crucial in reaching out to the public and creating business awareness. According to MARTIN (2010), today, about 60% of people all over the world visit social media channels for updates in the current world of operations and other news. Secondly, blogging is another change in communication that has made various improvement in business. Blogging has changed the form of interactions with customers and other brands. Unlike before, where businesses depended on reporters to reach out the public, blogs have changed that notion. It has enabled more engagements with customers and public. Thirdly, measurement is another change that has been enhanced in the last 20 years. In the past, business was not able to measure, for example, how many people have read their reports or bought their articles but with the recent communication technology, one can follow up on the figures. For example in Martell Home Builders, they can know the number of people interested in their Facebook Page, by the number of individuals who have liked the page. Fourthly, this technology has enabled advanced sharing. Today in business, public relations officers can send publications and press releases to reporters through Direct Messages (DMs) in Twitter instantly unlike 20 years before, where they had to mail them directly, consuming the time taken to reach the targeted market. This action has enhanced communication sharing in a big aspect. Lastly but not least, technology has enabled affordability. Organizations can now post publications in social media at no cost unlike in the past 20 years where firms paid massive amounts to advertise in print and mass media (RADU 2014). They way business is undertaken in companies is impacted by these changes. Organizations have taken different paths in doing business since this communication changes evolved. One of the implications of this conversation changes is that it creates a new medium for making sales. In the past, sales were made mainly through stores, but with the social media platforms, organizational products can reach a wider market locally and globally when sold online (FLEISHER, 2007). Secondly, these communication changes have enabled the increase in customer satisfaction since customers can shop online and have their products delivered without going to the stores. With these changes, it allows customers an opportunity to give feedback on a companys products through the online platform as well as post their suggestions on any improvements they need in the business. This strategy enhances the relationship between the firm and its customers. The company thus can manage the connection in a better way. Thirdly, this technological communication changes has largely impacted the working methods in the organization. Such methods where employees can work from their homes as long as they have an internet connection without having to go to the physical location of the company. For example, in this case, Martell Home Builders have completely gone online in their business activities, and its workforce now works from anywhere. This change increases the convenience of employees in the organization and increases work morale (BOHLANDER, 2009). Fourthly, changes in communication lead to reduced costs in marketing. Cost reduction occur because, through social media platforms, marketing is done freely by posting publications and advertising messages to a large number of people with no cost unlike the other past methods of using print and mass media to promote the business products. This approach would incur the extensive company costs. For example, in this case, Martell Home Builders, used realtor s before to get customers who were costly but now since it adopted the social media strategy it has saved on the costs. The fifth impact of communication changes to business is that it has increased the market share for organizational products. Social media platforms are global, and marketing in this channels enhances the market of business outputs (PRIDE, 2011). This is achieved through the creation of brand awareness through social media platforms. For example, when Martell Home Builders posts the photos of their built homes on their Facebook page, they get likes from many people. Once someone likes their page, they do not leave the website but keeps getting their latest updates. This strategy helps in increasing the market for this company since through social media; it reaches a broad audience. When posting photos of products, visibility is improved, and more readers seem to take interest thus creating a wider market. The sixth impact of technological changes in communication is a production of high-quality communication. The internet contains a pool of knowledge, which helps in determining the quality of communication. For instance, one can translate a text from one language to another thus business can be done through different cultures via online without difficulty. This technology has enabled the retrieval of stored verbal communication in case clarifications are needed somewhere unlike in the past where that was not possible. Lastly, changes in communication have created accessibility globally. Unlike before, currently, people can stream any current news from any country in the world in the comfort of their homes (HEALEY, 2011). Anyone in Asia, for instance, can be able to access all the information pertaining the Martell Home Builders in Canada through the internet, blogs and their social media pages. It is also possible to communicate to them from Asia instead of traveling all the way to their offices. This communication technology has made it possible for this company to overcome competition from other real estate companies, regarding its accessibility. Despite the evolution of the internet and the technological changes that have made communication efficient, some obstacles hinder communication in businesses in the 21st century (ROHM, 2014); Numerous Channels In the 21st century, a lot of pathways for communication have evolved, and business faces the challenge of determining what channel to use to reach a certain market as well as creating the right message for each channel. The main difficulty is that of choosing the right channel for a business strategy. For example, Martell Home Builders decided to use blogging to fulfill their customers needs. This approach enhanced the creation of the blog content and in turn attracted more customers. Evaluation of Social Media Significance. Despite being an easy tool to reach the audience, some social media platforms do not deliver. For example, most Facebook users tend to ignore business promotional messages and do not even consider reading them. Depending on the type of business activities of a company, social media platform deemed to be used is crucial. Twitter and LinkedIn platforms are the best when dealing with advertising business. Business should also be able to design their messages in a way that audiences do not ignore them. Credible Audience Relationship Creating a relationship with customers is another primary challenge faced by businesses. Relationship through social media is accredited if a marketer of a company, gives feedback to the comments of every individual (SMITH 2011). However, due to the overwhelming number of comments and likes in a business post, many companies fail to respond to their audiences. This feedback is through responding to comments, liking their comments or even tweeting them back. Feedback is crucial in every business communication. Content Creation Communication in business faces challenges of creating original and appealing content. Some companies seem to copy other brands content and reusing them. However in the market, quality content should be generated, and originality should be maintained (MADEJ 2010). This material creates uniqueness in business content and attracts audiences and investors. This social media content should be done consistently as well. This is an area where many companies have failed. There needs to be witty in crafting the messages, especially those that are likely to fit the audience. Lacks Branding Personnel When branding on social media, wallpapers in Twitter, banners in Google + and covers photos in Facebook all require different designs. Some businesses need the personnel to do this, implement and create these graphics thus that limits the content of social media. Using a person who is poor in graphics to do it, may lead to the creation of the wrong business logos and brand names sending the wrong message (LEVNAJIC 2014). In diving into social media, this has been a major setback. Conclusion There are many sectors in which social media affects business, but the most crucial of all is the use of social media in the marketing industry. This area is the most important of all because it sells business motives. Social media has both positive and negative impacts on business communication as seen above. Although it has rendered some few obstacles to business communication, the various benefits outweigh the negative consequences. In this 21st century, every business should focus on adopting the social media strategy, as one of the strategies in its business. References BISEN, VP 2009, Business communication. 18th ed. New Delhi: New Age International Ltd. BOHLANDER, G. S. S., 2009. Managing Human Resource Management. 18th ed. s.l.: Cengage Learning. EVANS, L. 2010, Social media marketing: strategies for engaging in Facebook, Twitter other social media. 18th ed. Indianapolis: Ind, Que. 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